Hollywood, California — Los Angeles is among the world’s top cities for embracing plastic surgery to enhance physical appearances. Now a new male cosmetic trend is sweeping southern California: “Scrotox.”
“Scrotox” is the use of Botox injections to make male testicles look larger. The procedure also decreases scrotum wrinkling as well as sweating in the male genital area.
Costs for “scrotox” range from $1,500 to $3,000 or more per treatment. The procedure involves injections into the skin of the scrotum, and the effects last from three to six months.
According to the popular male fitness, nutrition, and sports magazine Men’s Fitness,
“Giving your family jewels a facelift isn’t such a crazy idea.”
The publication claims that the number of men seeking the procedure has doubled in the past year.
Botox is the commercial name for the cosmetic use of botulinum toxin, marketed as “Botox Cosmetic,” to reduce wrinkles, typically in the facial area and especially on the forehead. Injections of Botox into muscles causes those muscles to relax, resulting in wrinkle reduction and smoothing of the overlying skin.
Regardless of where the wrinkles may lie, smoothing is typically visible within three days to two weeks of the injections. The effects of Botox fade gradually; the relaxed muscles slowly regain their function, and skin returns to its former wrinkled appearance a few months after treatment.
Injections can be repeated to maintain the smoothed appearance of the skin.
New York City board-certified plastic surgeon Dr. Matthew Schulman reports that “scrotox” is nothing new:
“The idea of injecting Botox into the scrotum to smooth the wrinkles has been around for many years among plastic surgeons.” He adds, “However, none of us thought it would be something consumers would request.”
Nevertheless, “scrotox” is now a booming part of the cosmetic procedure business in the Hollywood area. For example, Dr. Jason Emer, a Beverly Hills dermatologist, performs the procedure multiple times per week.
The rising popularity of “scrotox” has been linked by The Cosmetic Surgery Times and others to the increased use of genital plastic surgery among women, who seek procedures such as “vaginal rejuvenation,” the tightening of the vagina to correct loss of tightness after childbirth.
Other female genital plastic surgery procedures include labiaplasty to reduce oversized inner “lips,” which are thought by many to be unattractive and which can limit a woman’s participation in sports activities such as biking or horseback riding.
Celebrities who admit to having had labiaplasty include Sharon Osbourne, reality TV star and wife of rocker Ozzy Osbourne.
According to Dr. Andrew Ordon, a board-certified plastic surgeon and Emmy-nominated co-host of The Doctors,
“It is clear that we are going to be seeing more done on men’s private areas, for men wanting smoothing down there.”
Ordon observes, “This year there was a huge trend in vaginal rejuvenation,” a trend that is breaking down barriers and leading men to demand their share of genital cosmetic procedures, as well.
Sharon Osbourne called her labiaplasty surgery “excruciating.” But Dr. Ordon explains that for “scrotox,” most offices performing the procedure begin by applying a numbing cream to the area.
Thus he concludes,
“pain-wise it really isn’t that bad,”